The subject for today is, exploding the warm market myth. The myth being, “You can get a huge list of mlm prospects, using just your warm market” (friends and family). Never fear, I’ll share the good news too. (Quicker and more efficient ways to get mlm prospects are out there.)
DOING THE MATH.
Say you had a mlm prospects list made up of a hundred friends and relatives, and 10% signed up under you. This is probably be figuring on the high side, but lets go with it. Now, consider the warm market of the10 friends and family members, and their mlm prospects. Since their list contains a lot of the same names as your list of mlm prospects, how many are going to sign up under them? Probably, very , very few. As this goes on, in just a couple of levels down they would all end up with the same worn out list. Now you can see, these mlm prospects are getting pretty well worked over or “saturated”. These last people just signing up, are having a extremely hard time finding anyone to fill out even a short list of different mlm prospects. The friends and family that aren’t already sick of hearing about it, are but few. So, now with no NEW mlm prospects, they are struggling! Out of leads, and maybe one or two in their down line, they start to get discouraged. What does someone do if they get discouraged? They typically get frustrated, slow down, and then drop out. Before long you are down to Zero!
MOSTLY SUBTRACTION NOW
Now, here’s where the term “the incredible shrinking down line” comes in. Let me explain. The last guy that just dropped out because of the worn out list of mlm prospects, just left those that were signed up under him, in a worse situation. For they have been abandoned with the same worn out list of mlm prospects to harass, and no one to help them. Generally these will also drop out. They were disheartened by their own and their mentor’s “failure”. Without leaving warm markets alone and getting real mlm prospects, the drop out rate keeps going up till there is nobody left but the very top.
EXCEPTIONS??
There are always exceptions to the rules. Once in a while a line can be successful, by using just mlm prospects from their warm market. If there is a big enough or different enough, warm market list of mlm prospects spread throughout the world, they MIGHT achieve some success for a time. Only with an exceptional product and a list of mlm prospects that are SO different, could an exception like this happen. Though, again, many so called exceptions actually subsidized their warm market with gimmicks like the “3ft. rule recruits”. Gimmicks and three foot rule recruits are NOT considered part of warm market mlm prospects. The error of gimmicks like the three foot rule is another subject, for another time. Even subsidizing your warm market by using these and other gimmicks, only prolongs the inevitable collapse, (the incredible shrinking down line).
NOW THE GOOD PART
My BEST advice is to leave your warm market alone, (keep them on friendly terms). Then research out a system that actually works. Building your list of mlm prospects from internet targeted leads will be a lot better than being a pest to your friends and family. Letting your mlm prospects come to you, screened, familiar with the basics, eager to join, and cash in hand. Then teach them, or show them where to learn the right systems to use. Through automation, a benefit of today’s technology, you and your down line, can have mlm prospects practically beating down your door, with pen in hand, ready to sign on the dotted line. To me, from past experience, this is so much nicer. Plus, now I have set myself up as the “go to” guy, that people come to and trust. But that’s getting into another subject. (Building trust in your mlm prospects, by being trustworthy yourself.)
WANT TO STOP THE NONSENCE ? TECHNOLOGY, RESEARCH, INFO.
By now I’m sure that you can see, that getting your mlm prospects through modern technology is better. To me this is faster, cheaper, longer lasting, and way more profitable, than just using your warm market, that at the most is temporary.
Till next time, boost your time with this information and use it to save yourself frustration and money!
Bruce Liebing,
Thanks for the interest!
Bruce Liebing is an author, expert network marketer, and coach. He specializes in helping struggling network marketers turn their businesses around in record time while doing away with all the embarrassing rejection, frustration, and lack of results that plagues the network marketing industry. To learn more about mlm prospecting and how to quickly and easily build your own network marketing business, visit his website to get free instant access to his groundbreaking training material
